January 27, 2009

Niche in the market

I just went to the Universal News to look at fitness magazines. Noooo, I'm not going all carrot sticks. Next week I'm going to be in a situation where I will have to be photographed IN GYM CLOTHES. Seriously. Like, what am I going to wear? I'm probably the least athletic person I know -- I own tons of sneakers, but I've only really worn the properly sporty ones (like, the ones that aren't Converse and Margiela Tabi sneakers) once or twice. I even have a pair of Air Jordans, the ones with flames. I was peer-pressured into getting them by Sam. Wore them once and they hurt the backs of my ankles. That was the end of that.

Didn't people do sports in polished black leather boots back in the day?

So I looked through all the women's health and fitness magazines, looking for fashion spreads where they feature cool new workout clothes and flattering silhouettes and sporty-type styling. Guess what? It doesn't exist. Fitness and health magazines have normal casual-like market fashion spreads, just like magazines like Marie Claire and Glamour. I don't understand -- why don't they show their readers all the cool new athletic wear and how to mix and match it? This is a definite gap in the market. Casualwear and sportswear athletic styling.

I bought Women's Health, which I'm pretty certain looks like the best of the bunch. Let's see what I come up with. I might have to go to a sporting goods store or something. Just the idea of going to City Sports kind of makes me panic...