If you're in Austin this week, you should grab some barbecue and come check out our panel on data vs. gut instinct in editorial decision-making: Sunday at 11:00 a.m. Here's the brief:
Personal taste and intuition used to rule editorial strategy for media brands. Today, armed with live data feeds, in-depth analytics tools, and constant user feedback, content planning and brand strategy has become a sort of editorial Jenga game, carefully balancing performance and results with the pressures of an hourly news cycle and emerging trends. So what are the tensions between editorial integrity, personal taste and the need to innovate in a data-driven culture—and how do you balance them? Women’s media brands- Refinery29, Glamour, and Poshly share how they utilize data to program content—from frequency of publish and editorial franchises to overarching brand strategy—without giving up editorial instinct and risk-taking entrepreneurial spirit.