DANICA LO NAMED EXECUTIVE EDITOR OF STYLEBISTRO.COM
NEW YORK, May 29, 2012 – Zimbio Inc. announced today that Danica Lo has been named executive editor of StyleBistro.com, the 7th largest fashion and beauty site on the Internet. The appointment is effective June 1. Zimbio Inc. also publishes Zimbio.com, the 5th largest entertainment news site (comScore).
“Danica very clearly understands how to create a web experience that appeals to a broad audience, while at the same time, she has one of the most uniquely fresh voices covering women’s fashion and beauty on the Internet or in print,” said John Newlin, Editor-in-Chief of Zimbio Inc.
Danica will oversee all day-to-day editorial operations of StyleBistro, including building a Manhattan-based team of editors, honing the site’s voice and scope of coverage, creating new features, columns, and sections as well as representing the site on broadcast and special events. She was most recently the senior online fashion and beauty editor for Glamour, a Condé Nast publication. Prior to that, Danica was the national editor of Racked.com, the fashion-and-retail-focused flagship of the Curbed Network, a longtime fashion columnist at the New York Post, the contributing style editor at VMan, and author of How Not to Look Fat (HarperCollins, 2006).
“I’m so excited and honored to join the Zimbio team as executive editor of StyleBistro,” said Danica. “I can’t wait to work with all the brilliant people on staff, open the New York office, and help build and grow the site into the premiere fashion and beauty destination online.”
“We’re thrilled to have Danica on board to lead the StyleBistro team, elevate the editorial voice and spearhead new projects,” said Tony Mamone, CEO of Zimbio Inc. “She’s well regarded in the industry for bringing women fun, relatable content on topics they care most about, and we’re confident that talent will enhance StyleBistro’s relationship with its millions of readers.”
StyleBistro.com was launched in July of 2010 and broke into comScore’s top ten within its first year and remains one of the fastest growing fashion and beauty sites on the Internet with more than three million unique visitors a month in the U.S. It’s also home to one of the most robust photo libraries available online and puts a premium on innovative yet useful features. TV Fashion, the most recent addition to StyleBistro’s editorial lineup, is a section that spotlights stylish looks from popular television programs and shows readers where and how to get them.
About Zimbio Inc
Zimbio was launched in May 2006 with the goal of bringing a high quality, deeply engaging content experience to the largest possible audience. Professionally produced content rich with photos and videos, combined with an at-scale publishing platform have driven strong growth and exceptionally high user engagement. Zimbio reaches an audience of more than 33 million monthly readers across fashion, beauty, celebrity and entertainment. Zimbio.com is comScore’s #5 Entertainment News site. Launched in July 2010, StyleBistro.com is comScore’s #7 Fashion, Beauty and Style site, entering comScore’s top ten in its first year. Brands are connected with this deeply engaged and influential audience through high impact media placements and innovative content integrations. The company has offices in San Carlos, Calif. and New York City, and is venture-backed by Menlo Ventures and Draper Richards.