DANICA LO JOINS GLAMOUR AS SENIOR ONLINE FASHION & BEAUTY EDITOR
New York, NY, October 3, 2011--Glamour has named Danica Lo Senior Online Fashion & Beauty Editor, it was announced today by Cindi Leive, Editor in Chief of Glamour. The appointment is effective October 17.
As the fashion and digital worlds grow more intertwined, Danica’s expertise and clout in both realms will make her an integral part of the ever-expanding Glamour brand.
"One of Glamour's key initiatives for 2012 is ramping up our signature fashion and beauty coverage," said Cindi Leive. "These days, with so much of the fun of fashion taking place online, adding Danica to our team, alongside powerhouses like Anne Christensen and Susan Cernek, is a natural fit. We love the voice and personality of Danica's fashion coverage, and can't wait to see what she'll bring to Glamour."
"After nearly 20 years of being a loyal Glamour reader, I am so excited and honored to be joining the team,” said Danica Lo. “For years, glamour.com has been a trailblazing pioneer in women's lifestyle digital media and I cannot wait to work with all the brilliant people on staff to help build and grow the site."
In her new role, Danica will be in charge of coordinating all of the site's fashion and beauty coverage. She will bring her expertise, voice and personality to Glamour’s online style community—readers' go-to source for street style and daily fashion inspiration. Danica will build glamour.com’s roster of top fashion and street style bloggers, expand web video efforts, oversee glamour.com's beauty how-to series, increase shopping features, and evolve the look and feel of the fashion and beauty channels.
Most recently, Danica was the founding editor of Racked National. Prior to Racked, she was a fashion columnist at the New York Post.
Glamour, published by Condé Nast, was named Magazine of the Year at the National Magazine Awards by the American Society of Magazine Editors for its editorial quality in both print and digital. Glamour is the leading women’s magazine, reaching more than 12 million readers every month, or one in 10 American women. Glamour.com is a leading women’s lifestyle website with approximately 3 million visitors per month.